Our Services

Social Media Management

Show up, stand out, and turn followers into customers.

Our social media management covers strategy, content creation and ongoing management, with careful review of every post before it goes live.

Want to capitalise on social media?

Not sure how to navigate each platform?

Not sure how it can be used for lead nurturing and sales?

The endlessly evolving possibilities of social media are exciting. It's now a crucial channel for driving better brand awareness and conversions from audiences expertly identified by a world of third-party data. However, without the right skills, it can be challenging to differentiate yourself from competitors and communicate in an authentic voice users actually want to hear.

We collaborate with clients on a range of organic and paid social media services to create an engaging online presence that drives performance and easily measurable results. A strong social media strategy is now critical in taking your marketing to the next level, and at Affinity, we can help you get there.

Built around your outcomes

Our team has extensive experience marketing businesses on social media, including medical and health businesses. We use a strategic approach to structuring campaigns and content creation to gain wide exposure and traction. Campaigns can run with a variety of target outcomes including awareness, traffic and conversion, and retargeting is a great option on social media.

For Chemist2U, executing the brand's paid and organic social media strategy increased social traffic by 300% and decreased cost per click by 60% and cost per acquisition by over 50%.

Our range of social media services includes:

AI & Automation

AI and automation build packages for social media

Social media rewards consistency, and consistency is where most businesses run out of time. Alongside our managed service, we design and build AI-assisted and automated workflows around your social channels, so more of your content, engagement and reporting runs reliably in the background. Every build is set up around your brand voice, with a person reviewing anything that goes public.

One-off build

Content Automation

  • Brand voice and content pillar guide, written for use with AI
  • Custom prompt library and reusable content templates
  • AI-assisted idea generation and caption drafting, reviewed by our team
  • Content calendar with automated scheduling and approvals
  • Team training so you can run it yourselves

One-off build

Engagement and Lead Capture

  • Enquiries from DMs and comments captured automatically into your CRM
  • Instant, on-brand first replies and FAQ responses, with human hand-over
  • Lead tagging, routing and follow-up sequences
  • Retargeting audiences built from social engagement
  • Social listening alerts for brand mentions and competitor activity

Ongoing

Reporting and Optimisation

  • Automated reporting dashboard across organic and paid social
  • Weekly AI-assisted performance summaries and recommendations
  • Creative and audience testing workflows
  • Monthly optimisation session with our team
  • Budget allocation tracked against results

Every package is tailored to your platforms, tools and budget. Tell us what you would like to automate and we will scope it with you.

“

Working with Affinity Marketing Australia has been a game-changer for Turnkey Event Solutions. Prior to our engagement, our social media presence was very sporadic. Their expertise in creating engaging social media content along with revamping our website has significantly boosted our online presence. From the very beginning, Affinity Marketing impressed us with their strategic approach. They took the time to understand our brand voice, planned out our content pillars and then used that knowledge to develop a content strategy that was both engaging and informative.

Dan Londero

Co-Founder, Turnkey Event Solutions Pty Ltd

What Else Can We Do For You?

Want to discuss your social media strategy?

Drop us a line and get in touch. We'd be happy to share some work samples and chat through how we can take your social media presence to the next level.

Contact Us